Analysing existing creative reports

Looking at existing creative reports was interesting to see other approaches and themes I may not have considered in my own design practice. This enabled me to reflect on what production, layout and stock worked well and how different concepts were visually presented. 

The first design uses a simplistic approach to design and focuses on type setting. For this report there was more of a focus on stock and there was more consideration that went into the actual production of the report than the content. The bold use of colour in contrast to the stock selected to outline the content worked well. The production method of the bellyband and envelope format also worked well to create a creative report that is engaging. 

The next design plays on an office format or style which is an interesting more literal reference to an office report, that has been interpreted through design into the purpose of a creative report. The use of bright colour again works effectively as a tool to engage the reader. The layout is also very fitting of the office style concept using a visible multi-column grid. The layout is clever through using the aesthetic of a standard computer layout to visualise and relate the concept further. This idea uses a very strong concept to visualise the report, which is something to consider when creating my own creative report. 

The next design has a focus on larger typography and also uses photography which already creates a more engaging response to an audience. As sometimes a lot of text may cause the reader to lose interest. 

The final design I analysed uses a word to create a common theme for the report, the word being 'insight.' The layout sets out the interview in small paragraphs, but at a glance is a huge block of text. However this can be justified and a sense of balance is created through the photography, illustration and negative space surrounding differently type settings such as the 'title pages' contained throughout the report. 

The fact it was also her own photography adds a personal approach and engagement in her design practice. Whilst also meeting one of the key requirements of the brief in thinking of ways to create a creative report that is interesting and engaging.