Life's a Pitch SB2 : Finalised Brand Guidelines

Initial Guidelines 

Final Guidelines

Final guidelines were altered from initial guideline as not everyone agreed with the colour scheme, though the two tone colour scheme was much more cost effective as black and white prints could use coloured paper and still be fitting of the brand guidelines. The yellow and black was also finally agreed by each member of the group as the colour scheme was an area the group struggled to decide alongside a clash of opinions. The yellow worked well to symbolise the idea generation part of the workshop through bright colour, lightbulbs associated with ideas are often also visualised in yellow. Overall the final colour scheme effectively visualised the idea and the workshop in a cost effective way.