The Concept

After getting initial feedback and thoughts from my peers in a discussion of my personality traits and certain things both friends and other peers. The initial thought process was broad considering aspects of my personal style looks and personality that could be approached for my brand. Then on a broader scale i started thinking about which aspect of a project I like the most to generate some alternative concepts such as the initial brainstorming and idea process development or final outcome stage. I reflected that i enjoy the end process the best tying everything together which helped me think about how I can get to the final stage through my thought process. 

After brainstorming my thought process I also began to think about my dream job or project as a way of branding myself in relation to my career aspirations. This included my 'girly' personality and my fantasy and love of weddings even from a young age. I have always aspired to be able to link my career in some way to weddings. The event planning and overall aesthetics and effort that comes with wedding and wedding planning. Ideally I would love to work in editorial magazines for bridal or high fashion like Vogue. For the more bridal and wedding interest I would love to design wedding stationary which also spurred my idea to create my self brand in a party or wedding favour. Allowing my self brand to interact with others and perhaps stand out against a regular business card. I also liked how this idea could include the humorous aspect of my personality by including funny puns that perhaps relate to the favour. I love puns myself and they match a similar sense of humour whilst also proving more interesting and intriguing as a brand as humour is an effective way of creating a successful brand. 

Title : Alex 

Concept : Wedding favours 

Pay off : Love is Sweet

Description : My goal as a designer is to make the big moment or big day memorable. With a unique approach containing puns specific to your day making it 
special, memorable and unique to you. You can be sure the brand Alex will ensure the wedding will be so emotional even the cake will be in tiers. Although some men view marriage as a matter of wife and debt really love is sweet...