- Borders of same colour
- Example flags
- Spread out logo across square Instagram format
- Make some gifs
- Existing student work
Developed
Initial ideas were inspired by existing social media accounts format. This is achieved by spreading out the image across the 3x3 square grid within Instagram. This format means an image or type can be enlarged across the layout making the account more impactful and eye catching at a glance.
During this stage content was also considered as this is an important way of engaging the audience. This included gifs as a more interesting way to show student work. By posting existing student work this also aims to spark inspiration amongst workshop attendees. Posting existing examples of work also offers students insight as to what they can come away with.
The colour scheme was undecided at this stage but experimentation with gifs and possible filters added to these gifs offered room for development. Initially the pink colour scheme was selected as it referenced the brain part of the logo visualising the thought process within ideation. However the brand guidelines should have been refined and confirmed with all members of the group so this was agreed before designs were created unfortunately that was the pitfall of this group project.

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