The format of the brief was inspired and visually references the format of existing University brief's. Although the brief was further developed visually by using the brand colours so the brief fits the brand guidelines. The grey was used for body text and the light pink to highlight the headings. Using the brand colours worked effectively in producing a more well considered brief and visual outcome.
Initial Visual Reference:
Initial Idea:
Development:
Final Outcome Brief:
Updated colour scheme:
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