Creative Insight Website

'Analysis of significant creative projects, people and trends' 

(Website : Creating Insight : https://www.creativereview.co.uk)

A 'gif' 

A gif is a good alternative modern visual outcome and can be described as a short animation film. A gif is also a good way of showing a storyboard or series of images. For example a gif can commonly be used for story telling. 

Adapting TV Adverts for Facebook or Instagram 

'"Pocket television commercials" – a low-cost, low-barrier approach to optimising assets that you already own for a mobile audience.' They sometimes have a higher success rate over TV adverts. Earlier placing of a brand in a video means the clearer the message can be identified by the viewer. On mobiles an advert must capture attention instantly. 

Also consider the following aspects:

- Typography 
- Graphics 
- Crops 
- Ratios 
- Duration
- Story arcs 
- Remixes 
- Scale 

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