Graphic Designers on Film
For this brief as a group we are to curate a film series, this will be shown in the Uni as a way to encourage students from other courses to watch these films.
This brief is split into 3 parts:
There is a common thread that runs through From Form's creative approach, their interest in building worlds based on attention to detail. Constantly exploring different materials, textures, forms and processes.
Also represented by Halal production able to collaborate with creators and producers from Halal Production company, such as Roel Oude Nijhuis (partner and executive producer of Halal Production Company) who produced their ‘Each Vote Count’ commercial for ‘Rijksoverheid’ for the Dutch general election.
This brief is split into 3 parts:
- Part 1 - Interview and research artists and designers and thoroughly research about them and the field that they are in.
- Part 2 - Create a film poster for a chosen film which should be A2, screen printed in 2 colours and do not contain sourced images.
- Part 3 - Create a brand (identity) for our film series, logotype, promotional material such as in social media, pop corn bags?/ cartons or tickets or flyers.
The working title for this is : Documentary Film for Young Designers *however this could change in order to fit our film series.
For the first part of this brief we researched "Form Form" a duo (Jurjen Versteeg and Ashley Groves) based in Rotterdam specialising in set and film designing.
We firstly research aspects of their work in groups of 2 to spread the work out and make research more efficient. We found similar things about From Form to the other sub-groups in our group.
Key Themes
Aesthetic
Collaboration
Inspiration
Journey
Development
Future
They work across print, spatial and film, and their projects include set design and photography, commercials, title sequences and graphics.
There is a common thread that runs through From Form's creative approach, their interest in building worlds based on attention to detail. Constantly exploring different materials, textures, forms and processes.
Also represented by Halal production able to collaborate with creators and producers from Halal Production company, such as Roel Oude Nijhuis (partner and executive producer of Halal Production Company) who produced their ‘Each Vote Count’ commercial for ‘Rijksoverheid’ for the Dutch general election.
Recent Project ‘Into The Great Wide Open’ festival was their most memorable project at the moment.
- Inspired by Rene Magritte’s painting which shows surrealism and uses of beaches and natural environment as an occurring motif and theme in his paintings.
- Combines traditional processes such as painting with oil paintings and making structures then putting it onto a digital process e.g. Photoshop and After effects refining and developing it further.
- Used cameras, documentations, sketchbooks and sketches in order to create concept and ideas for the festival.
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After doing our initial research we came together in order to produce a series of 5 questions specific to their field. The questions were sectioned into five themes: Aesthetic, Collaboration, Inspiration, Journey/Development and Future. Themes helped us separate different types of questions and narrow them down. As some were too similar or are stronger and more appropriate than others.
After a long discussion we chose the most suitable questions to ask From Form that will prove most beneficial for us all to know more about them and ask questions they can elaborate further on rather than common questions which they are often may be asked. We also had to think about the order of the questions in order to set the scene of the interview and making the interview flow in chronological order which makes the most sense. Bearing in mind we also have another question that is set as our first opening question given by our lecturer, so in total we will have 6 questions to ask.
The six questions we are going to ask From Form in our Skype call with them are:
1) What film would you recommend an aspiring graphic designer?
2) When you secured the studio, roughly how many hours did you dedicate per week to studio time?
3) Do your different strengths and weaknesses help you overcome barriers?
4) How do you share ideas and bring them together?
5) Are there any alternative methods, different to the way in which you currently work, that you would like to try?
6) Would you consider expanding your duo to another permanent partner?
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