The Presentation
The presentation is one of the most important aspects of any design. This is the moment a designer must bring all communication skills must be used to convince the audience the outcome presented appropriately responds to the brief. Presenting is a daunting experience but an important skill for all designers this is understandable. With time presentations will become easier. Nervousness can be expected during a presentation it is fairly normal the main thing is to be yourself. It is good to be passionate and confident whilst presenting. A lot of good presentation can be reflected by good preparation.
Example of a great design presenter - Steve Jobs
Preparation is an important aspect of presentation. Spending time on small details can enable a designer to be sure each component works in place by the order you set by the designer. Aspects should be kept simple and structured taking clients from the start to end of a designers creative process. Avoid assumptions as to what the client knows. Maybe begin by restating the brief, explain development process and end with a to the point summary. There is no need to over complicate a presentation and this can prove ineffective. After an explanation an image may be useful for an audience to digest or take in the information with an alternative visual reference.
Example
Top Presentation Tips
- Prepare thoroughly
- Speak factually, coherently, distinctly and not too quickly
- Intersperse your speaking with appropriate pauses to allow your audience to absorb the information
- Be as articulate as possible
- Argue convincingly, objectively and fairly
- Maintain eye contact
- Don’t speak for longer than your audience’s attention span allows
- Don’t use PowerPoint
Summary by the 'Graphic Design School'
"Thorough preparation and solid planning are vital for the effective implementation of good presentations. The work you present also has to be up to scratch. Ultimately though a lot rests on your personality. Throughout your presentations strive to come across as reasonable and likeable, maintain eye contact with the members of your audience, speak articulately and passionately about your work, listen to comments and attempt to answer any questions put to you as best you can. Your clients, prospective or actual, need to be convinced that you are the not only the right designer for the job, but are also going to be easy to get along with. The more you satisfy clients of this important criteria, the more you’ll be trudging back from the supermarket laden with food from all the well-paid jobs you’ll have won!"
(Blog : The Graphic Design School : www.thegraphicdesignschool.com)
(Blog : The Graphic Design School : www.thegraphicdesignschool.com)
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